Topshop: 'Made In Britain'.. And for their next trick?!'

I don't mean to sound so aggressive toward the high street, especially mega brands such as Topshop, but sometimes you have to be cruel to be kind. 

After my previous post about comparing the high street I really have delved deep to find what is in, out and to be quite frank; everywhere.

For the journey I started at the point where I would personally go to first for High Street fashion and that is Topshop, Sir Philip Green's most successful store nationwide and quite probably almost world wide too since it has been highly represented by the likes of Alexa Chung, Peaches Geldoff and various members of The Saturdays and most recently almost completely kitted out girl group; Little Mix in their video for single 'Change your life.'

Living where I live it's hard to shop with a little diversity as it's very small place and everyone tends to follow one another like chickens in a Coop when it comes to how they dress, especially the girls; there for our local high street stores tend to all stock the exact same kind of styles... It's heartbreaking and completely mind numbing, so I tend to do most of my shopping online in the comforts of my own home, no noise, no hassle and no clones to irritate me as I browse. 

However, in this instance, I did browse in public as I needed to see what was hot or not right now and what the high street had to offer, my findings? Disappointing to say the least. 

Everything has become so simple for Topshop, they produce what they know people want, they know a lot of people will pay whatever they need for it and that's that! And it's so wrong, I must admit when I looked online I was slightly more encouraged to smile about the brand. 

The reason being, on their 'collections' section there is a number of different sub-styles, one of which is named 'Made In Britain', I was intrigued and am apparently to believe that pretty much all the clothes on the section ARE made in Britain, the disappointing part... IT'S ALL SO DRAB! Nothing jumps out and makes me think, now that! That is British style at its best. Instead its all slogan t.shirts, beany hats and plain tailoring/skirts etc. I'm not constantly slagging off the fashion industry I promise, I love it, I just love style more and there IS a difference. If we could just combine the demand for mass produced fashion and one off genuine style the British Fashion scene would be back as big as it once was... It's credibility is no where near what it was in the 60's through till the 90's and its a shame. Together us as the un-heard and un-recognised need to work together to put true Brit style back on the map!!